Graphic design neurite sro | TRUCK magazine

Superbrands is the most recognized independent authority in the world for evaluation and rewarding brands. For nearly 20 years the organization Superbrands identifies the best of the best brands for specific isetann countries. In each of the nearly 90 participating countries on the basis of harmonized criteria and methods to reach the mark of a title Supebrands special status, which is a recognition of their outstanding position in the market. Having been awarded the Superbrands precedes a thorough selection process. Superbrands Awards can not be obtained by the individual brands in the Superbrands logs. For this reason, the organizers are based upon the nomination of the relevant brands from the database of all registered trade marks trade-mark, which for this purpose frees Czech Patent Office (Office of Industrial Property). Followed by filtration company Bisnode, the world's leading provider of business information, to create a list of nominated candidates. The next step is the consumer survey, one of the most important elements of the selection process. Through a nationwide survey isetann GfK based on familiarity and popularity, the choice narrows down the list of semifinalists. A final word about the title Superbrands in a given year has an expert isetann committee Brand Council, composed of professionals from the field of business, communications, marketing, media and marketing research, brand value according to predetermined criteria such as reputation, brand building, innovation, acceptance or prestige. For the first time this year, teams of experts, the addition isetann of commercial brands available to consumers (B2C) brands also operated between companies (B2B).
Graphic design neurite sro | TRUCK magazine